Aōtearoa's new Māori gumboot brand
Premium lifestyle kamupūtu, suitable for any outdoor occasion. Hunting, fishing, rugby games, doing the lawns, kapaz...you name it. Turn up in style
Whānau
100% family-owned. Our brand is inspired by our community, for our community
Kaitiakitanga
Sharing our beautiful culture while using environmentally friendly practices
Kia tika
Authenticity and integrity is at the heart of everything we do
Shop our first drop
Original Gumboots with Kōwhaiwhai - Kakariki/Green
$105.00 NZD
Original Gumboots with Kōwhaiwhai - Kakariki/Green
$105.00 NZD
Are MAAIA Gumboots
only for Māori?
Our gumboots are for everyone
While our design is Māori, its significance and the story it tells relate to all. Regardless if you are Māori, or not, we ask everyone that wears our gumboots to educate themselves on the meaning behind our design (below). Our gumboots are designed to be worn and enjoyed by people of all backgrounds, cultures and ages. The tamoko/kirituhi design is not just a visual element; it's a symbol of connection- to our heritage, to nature and also to our community. We invite you to wear our gumboots as a way to connect with your own story.
what is the meaning behind the māori design?
Māia - The Courage Within
Our intricate kōwhaiwhai design speaks to māia, the inner strength and bravery that flows through us all.
The symmetrical nature of our design represents balance and steadfastness, an unshakable foundation. It’s a visual expression of standing firm in your truth, no matter the storm.
The mangopare forms and koru-like spirals seen in the centre speak to resilience and determination. The mangopare is a symbol of a fearless warrior, strong, agile, and unwavering.
The perfect embodiment of māia.
The fine lines represent whakapapa, our genealogical threads. The stories, strength, and courage handed down by our tūpuna. Their journeys, struggles, and triumphs are etched into every curve, reminding us that our bravery is not only personal, but ancestral.
The outer curves extending upward resemble protective shoulders or a kākahu being worn, wrapping you in courage, pride, and mana.
This design is not just a pattern. It is a reminder:
He māia tatou kātoa
Bravery lives within us all
Frequently asked questions
Do you have kids/youth sizes?
Upon launch we will only have adult sizes available however our kids and youth range will be launching late 2025. Follow us on our socials to stay updated
What is your return policy?
Although we are a small business, or goal is for every customer to be totally satisfied with their purchase. If this isn’t the case, let us know and we’ll do our best to work with you to make it right. Please note we do not accept returns for change of mind. If you have chosen the wrong size, we are more than happy to replace your pair, depending on stock availability, if your item is still in brand new condition (shipping costs apply). If your item is faulty, please contact us within 7 days of receiving your purchase and we will arrange an exchange or refund
Do you offer afterpay?
We’ve chosen not to offer Afterpay as we don’t want to encourage buy-now-pay-later spending within our community.
Our goal is to promote mindful purchasing and financial wellbeing
Is international shipping available?
We have NZ and AU shipping available on our website
Unfortunately no other locations at this stage
How long will it take to get my order?
We are a Aotearoa home-based business. All our orders are shipped from our home in Waitakere, Tamaki-Makaurau.
Auckland: 2 - 4 business days*
Rest of NZ: 3 - 5 business days*
Australia: 4 - 10 business days*
Tracking numbers will also be allocated to each order which you will receive in your email after making your purchase. Please note times may vary or be longer during our busier periods. We are 100% whanau-owned and operated and will do our best to dispatch orders quickly
All shipping times are estimates, please refer to the tracking number provided by the courier company for a more accurate ETA
How much does shipping cost?
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase
Do you offer pick up?
At this stage we are a home-based business so are only able to offer shipped orders
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